Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities...
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Faculty of Media and Mass Communication
Why study Media and Mass Communication ?
Distinguished Curricula
Media and Mass Communication Program recruits and employs highly qualified academic staffs who have been awarded their academic degrees from well known, highly ranked international universities.
is the only university in Egypt that offers blended learning. In addition to face-to-face classes, education system provides students with untraditional teaching tools, such as the Learning Management System (LMS) and the e-library. That allows students under any circumstances to access lectures & educational material.
Different tracks to meet different interests
Media and Mass Communication Program has three tracks, offered through he available tracks:
– Electronic Media
– Radio & Television
– Public relation & Advertising
1- Electronic Media
The Electronic Media program, is becoming increasingly important in the world. With the flow of information available and the need to communicate this information to the public, there is a growing need for graduates holding a degree in Electronic Media. In addition, working in the media sector is still prestigious and highly regarded in the Arab world; many young people would like to work in the field.
Why Study Electronic Media?
Studying Electronic Media is your way to learn:-
– How journalism has developed from its traditional forms into direct online press.
– How online journalism and electronic media differ from their traditional counterparts.
– How to direct electronic newspaper output and how that differs from traditional newspaper output.
– About the characterization of new media practices and interactive decisions, and how they are imbibed from traditional media practices.
The Electronic Media program also includes practical skills curricula that involve practical training in:
– Basics of Design
– Basics of Digital Montage
– Basics of Graphics
– Practical Training
– Electronic Media Production
– Advanced Digital Montage
– Multimedia
– Electronic Newspapers Output
– E-Marketing
– Graduation Project
2- Radio & Television
The media sector in ًًًworld has expanded remarkably over the past decade in particular, and therefore there is a need in the market for specialists in Radio and Television. Both private and public radio and television stations that target world society, as well as satellite stations that target the World and the international audiences at large, are in need of qualified graduates in the field of Radio and Television. Radio and television, are not only still central in the media scene, but their importance has in fact increased. A lot of people still see Radio and Television as the main means for news and entertainment.
Why study Radio & Television?
The Radio and Television program is designed to
– Prepare students to cover media and public communication aspects in general and Radio and Television aspects in particular so as to effectively address the various and multiple problems of the media.
– Enhance critical thinking and analytical skills, encourage students to have their own points of view, explore creative concepts and examine topics from multiple perspectives.
– Allow for the complementarity of the various scientific areas/disciplines that are related to the study of radio and television as well as the interaction of multiple methodologies.
– Focus on broadcasting and introduce students to the basics of radio and television production.
– Enhance the active practice of the study and provides multiple platforms for training.
– Provides the appropriate training environment which simulates reality and combines traditional radio and television studios and media digital technology.
– Equips students with the skills to pursue a career in media in general and radio and television sector in particular as well as academic and scholarly careers in related areas of study.
3- Public Relation & Advertising
With so many products and brands available in the market now, and a growing need to maintain a good reputation and public perception of companies, there are more jobs available for graduates with a degree in Public Relations and Advertising. Advertising is all around us, and the industry needs graduates who contribute to the growth of this sector. The competitive market has created a need for PR offices to manage the events and the literature of the companies and more job opportunities for students with a degree in Public Relations and Advertising.
Why study Public Relation & Advertising?
Graduates should be able to:
Media and Mass Communication Potential Careers
Media and Mass Communication Program contributes to the career development of graduates.
Media and Mass Communication Program offers these courses that provide students with labor market skills; cognitive, soft & ICT skills.
The Media and Mass Communication Program qualifies its graduates to perform several jobs in various fields such as:-
– Electronic /Digital Media
– TV & Radio
– Marketing
– Advertising
– Public Relation
– Design, graphic & montage
– Multimedia
– Journalism
Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities...